How women’s tennis has evolved over 50 years

Women’s tennis has come a long way over the past 50 years: from the fight for equality to breaking records that have reshaped the game itself.

Here are the key moments that mark the evolution of women’s tennis.

Equal opportunities have triumphed

Fifty years ago, women’s tennis was far behind men’s: lower prize money, less attention, and fewer opportunities.

In 1973, Billie Jean King and her allies founded the WTA and fought for equal prize money at the US Open.

Serving speed has increased

In the 1970s, women’s tennis focused on technique and endurance. Today, athletes display speed, aggressive play, and shots that rival those of men. Serving speed has increased from 130 km/h to a record 210 km/h!

Mental toughness has strengthened

In the past, the focus was on physical conditioning, but now players like Naomi Osaka and Iga Świątek work with psychologists and pay more attention to their mental health, changing the approach to the game.

Players are breaking stereotypes

Billie Jean King fought for equality, Serena Williams showed that the impossible is possible, and Emma Raducanu won the US Open at 18, without losing a single set. Each generation of female players pushes the boundaries of what’s possible.

Athletes are no longer dependent on the media

Today, they shape their own image. They speak out on important issues, inspire others, and show life beyond the court. This has changed how millions of people perceive the sport.

Ukrainian players among the world’s leaders

We are proud and cheer for Marta Kostyuk, Elina Svitolina, Dayana Yastremska, Angelina Kalinina, Yulia Starodubtseva, Daria Snigur, Lesya Tsurenko, Anastasia Soboleva, Kateryna Zavatska, Oleksandra Oliynykova, Lyudmyla and Nadiya Kichenok.