Projects / Promoting Tennis Through Media Content
Digital Campaigns
to Promote Tennis
About the Project
Tennis has countless stories worth telling: about athletes and the people who help develop the sport, important events and achievements, traditions and knowledge that shape its culture. Through social media and digital content, the Marta Kostyuk Foundation tells these stories, helps people better understand tennis, discover it from different perspectives and become more interested in the sport.
Our Results in 2025
followers across the Foundation’s social media channels
accounts reached by the Foundation’s content on Instagram
organic views of content on Instagram
From Content to Community
The Foundation’s content is bringing together people for whom tennis is already part of life and those who are only beginning to take an interest in it. Athletes, coaches, parents and new audiences find stories and knowledge here, follow the people and events shaping the sport, share content and stay connected to the world of tennis.
What We Talk About
The People Shaping Tennis
Stories of athletes, coaches and others from the world of tennis, exploring their journeys, experiences, achievements and the realities of life in sport.
Understanding Tennis
From the rules and different aspects of the game to training, psychology and athlete development, we share knowledge that helps people better understand tennis.
The History and Culture of Tennis
Important events, traditions and stories from the world of tennis reveal how the sport has evolved over time and become part of culture and society.
Why It Matters
We want to see more and more tennis content created in Ukrainian — through engaging stories, useful resources and conversations about the people and events shaping the sport. There is still relatively little content like this and few dedicated professional platforms, so every new story helps bring tennis closer to a wider audience.
Join Our Programmes
For the Community
Follow the Foundation, discover new stories about Ukrainian tennis and share them with people who might find them interesting.
For Partners
Help us create more high-quality tennis content in Ukrainian and introduce the sport to new audiences.
